Organisation of a record label.
Today we looked at the organisation of record labels and how they work. I will post a picture showing how the hierarchy works in a record label, and will also write about each position and their job role. I will start with at the top with the president of the company and work my way down the hierarchy.
President/Vice President: Each label also has its own president. Under the president of the individual label, there are vice presidents in charge of different departments. The president is in charge of appointing all of the other departments.
A&R (artists and repertoire) department: A&R is in charge of discovering new talent. A&R people work very hands-on with the artists that they sign. They do everything from assisting with song selection to choosing the people that will produce the album to deciding where the album will be recorded. The people in this department work as the link between the recording artist and all the other departments of the record company.
Art Department: This department is in charge of all the artwork that goes along with producing an album. This includes CD cover art, advertisements and displays at music stores.
Artist Development: This department is responsible for planning the careers of the artists who are signed to the record label. It promotes and publicizes the artists over the course of their career. According to Music Biz Academy, many labels no longer have artist development departments. As record labels have come to see artists as products in recent years, some artist development departments have been renamed "Product Development." Many insist that this is because the emphasis in the current music business is to promote artists very heavily in the beginning of their career, as opposed to long-term planning.
Business Affairs: This department deals with the business side of things. It takes care of bookkeeping, payroll and general finances.
Label Liaison: This is usually one person, or small group of people, who serves as the liaison between the record company's distribution company and the record company. The label liaison also helps decide when to release an album and makes sure it doesn't conflict with any of the other labels the record company owns.
Legal Department: This department is responsible for all the contracts that are made between the company and the artist, as well as contracts between the record label and other companies. Any legal issues that arise (such as lawsuits between an artist and the company) go through this department.
Marketing Department: This department creates the overall marketing plan for every album that the record company will release. It helps coordinate the plans of the promotion, sales and publicity departments.
New Media: This department is in charge of dealing with the newer aspects of the music business, including producing and promoting music videos for the artist. In addition, this department is often responsible for helping an artist create a presence on the Internet. It deals with the new technologies in which artists can stream music and music videos through the Internet.
Promotion Department: This department's main purpose is to make sure that an artist is being played on the radio. It must get an artist's new songs on the radio in order to ensure the future success of the record company. This department makes sure that all the other departments are communicating about the best way to sell the artist to the public. The promotion department may also try to get videos played on MTV or VH1 channels. This can be the responsibility of this department or in conjunction with the New Media department.
Publicity: This group is responsible for getting the word out about a new or established artist. It arranges for articles to be written in newspapers and magazines. They also deal with radio and television coverage of an artist. Many artists also have their own independent publicists who help coordinate publicity with this department as well.
Sales: This department oversees the retail aspect of the record business. It works with the record store chains and other music stores to get new albums onto retailers' shelves. The sales department often coordinates these efforts with the promotion and publicity departments
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